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Charity Retail Association

Head of Retail guide (Charity non-CRA member)

Head of Retail guide (Charity non-CRA member)

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This e-toolkit is aimed primarily at new and aspiring Heads of Retail, and covers the main areas of focus you might expect in the role, with input and advice from existing Heads of Retail across the charity retail sector.

It covers the role itself, working for a cause, forming a strategy, managing people, managing retail operations, ecommerce, marketing and engagement, managing change, and outlines the resources at CRA members' disposal.

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